Ben Fordham talks Public Speaking with Marcus West
60 Seconds Founder, Marcus West talks with Ben Fordham on his 2GB programme “Sydney Live”. Having worked with Ben at Channel 9, Marcus answers Ben’s question, how to be a better public speaker.
about how you can use the 60 Seconds app to make measurable improvements to your sales team’s delivery
There’s no denying technology poses a threat to the role of pharmaceutical sales rep. With a vast array of product information readily available online, doctors are no longer reliant solely on sales reps as their information source.
While you may think the sales model of online retailer Amazon and that of the pharmaceutical industry are like chalk and cheese, they are actually intrinsically linked. Like countless other industries, pharmaceutical sales has been shaped by the Amazon experience, with more and more sales professionals realising that a customer-centric approach is more than just a buzzword.
Customer centricity, it isn’t simply a buzzword bandied around by the likes of online disruptors like Amazon. Regardless of whether you sell face-to-face or online, a sales experience tailored to the customer isn’t a nice to have, it’s now expected. If you want to compete in the healthcare space and boost your team’s results, you need to think about the experience your sales reps are cultivating in their sales conversations.
If you can’t connect with what you’re saying, how can you expect your audience to – that’s where speaking in images comes in. We spoke to coaching and improvisation expert Lyn Pierse about what it means to speak in images and how it can help improve sales professionals’ delivery.