Insights
60 Seconds Insights are articles which have been penned by Marcus West. They explore different user experiences across the platform, from our valued customers, and how 60 Seconds helps each organisation realise their aspirations around people improvement.
Take a deep dive into sales performance!
If you have a fundamental belief that by developing the skills of salespeople you’ll drive sales then it’s imperative to step back and reflect on how to achieve the levels of accomplishment you’re looking for.
Performance Analysis: A 360 View
While it’s possible to go as far as identifying the shortcomings in a salesperson’s performance or exploring how effectively a Sales Manager coaches their team, one key challenge remains and that’s putting the right plan in place to drive change and improve ongoing performance.
Sales Flexibility
Recent experience is indicating that salespeople have gone from engaging with clients in person 90% of the time, to reaching them by telephone or video-conference 90% of the time.
Sales and Romance
Working in sales over the past 10 years, I can see the parallels between courtship and selling are many and varied. Allow me to make a few observations…
The Threat and Opportunity Tech Poses for Pharmaceutical Sales
There’s no denying technology poses a threat to the role of pharmaceutical sales rep.
Ben Fordham talks Public Speaking with Marcus West
60 Seconds Founder, Marcus West talks with Ben Fordham on his 2GB programme “Sydney Live”. Having worked with Ben at Channel 9, Marcus answers Ben’s question, how to be a better public speaker.
How the Amazon experience impacts pharmaceutical sales reps
While you may think the sales model of online retailer Amazon and that of the pharmaceutical industry are like chalk and cheese, they are actually intrinsically linked. Like countless other industries, pharmaceutical sales has been shaped by the Amazon experience, with more and more sales...
Customer Centricity: Not a Buzz Word But a True Benefit for Sales Reps
Customer centricity, it isn’t simply a buzzword bandied around by the likes of online disruptors like Amazon. Regardless of whether you sell face-to-face or online, a sales experience tailored to the customer isn’t a nice to have, it’s now expected. If you want to compete in the healthcare space...
Speaking in images adds colour to your sales delivery
If you can’t connect with what you’re saying, how can you expect your audience to – that’s where speaking in images comes in. We spoke to coaching and improvisation expert Lyn Pierse about what it means to speak in images and how it can help improve sales professionals’ delivery.
Coaching for performance
Having taught since she was eight years old, from Sunday school kids through to actors, stand up comics, improvisors, opera singers, corporates and at one point the whole of Dreamworld, it’s safe to say Lyn Pierse understands how to get the best performance from any student.