Take a deep dive into sales performance!
For Coaches and Business Leaders it [60 Seconds] provides the insights they need to ensure their training is focused where it’s needed and their teams’ performance is measurable and improving over time
60 Seconds has transformed the way businesses prepare their salesforce for success. The underlying philosophy is that by embedding a culture of learning, improvement and transparency teams will perform at a higher level as a result of committed practice, coaching and measurement. And ultimately, by improving customer engagement, businesses will achieve better sales outcomes.
For those on the frontline of sales, the 60 Seconds app provides an effective and practical way to practice each step in the sales process repeatedly to master their performance. For Coaches and Business Leaders it provides the insights they need to ensure their training is focused where it’s needed and their teams’ performance is measurable and improving over time.
Over the past year, the team at 60 Seconds have been working on an update to the platform’s capabilities that enables Coaches and Leaders to set clear expectations and measure progress in performance in an even more granular way. This powerful new feature is called Qualitative Analytics (QA) and it enables genuine qualitative measurement of skills against agreed competencies in every step of the sales process.
Gary Prince, Managing Director of 4Sight, and Accredited Gallup Strengths Coach has many years of experience working with businesses to gain an in-depth understanding of their capability in order to develop detailed plans of the coaching interventions they or their teams will require.
Qualitative Analytics, coaching conversations between Managers and salespeople can now be broken down into a number of natural steps in the sales process and Managers can identify specific areas of strength or weakness in individual salespeople in a really granular and transparent way
Gary believes 60 Seconds’ new feature is an invaluable tool for businesses to achieve those insights. “With 60 Seconds new feature, Qualitative Analytics, coaching conversations between Managers and salespeople can now be broken down into a number of natural steps in the sales process and Managers can identify specific areas of strength or weakness in individual salespeople in a really granular and transparent way. Some may reach a high level of competence in some stages but aren’t meeting core competencies in others and this insight makes it possible to devise evidence-based strategies that address certain areas of need.”
Importantly, QA is highly customisable and can be configured to support a business’ existing sales methodology and coaching metrics. “The flexibility of 60 Seconds also allows the customer to use the terminology in the platform in a way that’s meaningful to their organisation” Gary says.
“It’s a rigorous and collaborative process initially to establish the parameters and definitions for measurement, then it’s an intuitive tool to use ongoing”
Users of the platform are supported by a dedicated Customer Success Partner (CSP) from the 60 Seconds expert team to translate the way they currently measure performance into the QA framework. “We work together to determine how each of the key stages should be measured. This could be as they relate to the individual company’s requirements or the complexity of the task.” says Gary, “It’s a rigorous and collaborative process initially to establish the parameters and definitions for measurement, then it’s an intuitive tool to use ongoing.”
The 60 Seconds platform has three key aspects at its core – practice, coaching, and measurement. QA rounds out the third: 👉 Measurement.
Practice – encourages salespeople to practice bite-sized chunks of their delivery of key sales steps in their own time.
Coaching – regular, light-touch feedback that focuses on individual needs and promotes incremental learning.
Measurement – genuine holistic assessment of skills against agreed competencies at a granular level.
The team at 60 Seconds are pushing the boundaries for business. With 60 Seconds, all the black magic is gone and you’re left with a set of repeatable behaviours which, when embedded through committed practice, transform customer engagement for good and help businesses sell more sooner.
If you’re interested in breaking new ground at your organisation, get in touch with Marcus and the team at 60 Seconds. It’s never been a more exciting time to be involved in trying new ways to drive effective sales execution.
about how you can use the 60 Seconds app to make measurable improvements to your sales team’s delivery